Client Testimonials
Love letters from our clients.
We keep clients by keeping promises. Across BFSI, fintech, OTT, D2C, gaming, SaaS and insurance — here's how the operators we partner with describe the work. Brand names withheld under confidentiality; the challenges, approaches and outcomes are real.
VP Growth · Series-C Indian Health Insurance Brand
THE CHALLENGE
"We needed a performance partner who could own issued-policy conversions, not just raw leads."
WHAT THEY SAID
"Airfluence came in and treated our policy issuance as the only KPI that mattered. They experimented with bidding and audience strategies that we hadn't considered, scaled only what proved out, and delivered a cost per issued policy that let us finally expand budget confidently."
IMPACT
Daily budget scaled 2.4× with CPA holding; margin held through the full quarter.
Head of Marketing · Leading Indian Motor Insurance Brand
THE CHALLENGE
"The gap between the cost per quote we could afford and what the market was returning was collapsing our margin."
WHAT THEY SAID
"They took apart the campaign structure and rebuilt it around the clusters that actually paid back. Within a quarter they had moved cost per quote in a direction we had assumed wasn't possible — without touching our commission structure."
IMPACT
Material cost-per-quote reduction on priority clusters, margin corridor restored.
Head of Growth · Fast-Growing Indian NBFC (Personal Loans)
THE CHALLENGE
"Our tiered-commission structure meant we were losing money on the lower band and only making money if we hit scale. Nobody could get us there predictably."
WHAT THEY SAID
"The Airfluence team modelled every tier, built the brand-intent capture architecture around high-propensity disbursal, and operationalised our MIS as the single source of truth. Our opening cohort delivered more disbursals than we'd achieved with the previous partner over months."
IMPACT
Hit disbursal volume in weeks that previously took quarters; opening cohort cleared breakeven.
Marketing Director · Mumbai HNI Residential Developer
THE CHALLENGE
"A ₹1.4 Cr+ property with strict compliance on allowed traffic sources and a 5–10 qualified lead per day commitment — most agencies couldn't hit the band without blowing the margin."
WHAT THEY SAID
"Airfluence built a multi-channel programme across our approved geographies, threaded lead-quality scoring through every stage, and reported against the soft KPIs daily. We held the margin and the delivery band for the entire campaign window."
IMPACT
QL cost cut materially vs legacy agency, 50% margin floor preserved throughout.
Head of User Acquisition · Top-3 Indian Stock Brokerage App
THE CHALLENGE
"Our rate chain through the publisher stack was eating 60–70% of margin. We needed someone who could run it directly without losing data integrity."
WHAT THEY SAID
"They came in with a server-to-server validation setup from day one, compressed the chain entirely, and ran at platform rates in-house. Our gross margin on acquisition doubled almost overnight."
IMPACT
Gross margin lifted from ~30% through publishers to ~60% operated in-house.
CMO · Indian OTT Entertainment Platform
THE CHALLENGE
"The platform had moved to strict S2S-validated per-event payouts. Most of our UA partners couldn't deliver without a double-digit percentage of rejected events."
WHAT THEY SAID
"Airfluence set up the mobile measurement, deep-link routing and validation integrity properly. Through the entire campaign window we had zero rejected events — every rupee of spend was accounted for."
IMPACT
Cost per validated registration reduced ~28%, zero rejected events across the window.
Growth Lead · APAC Mobile Gaming Publisher
THE CHALLENGE
"We were relaunching a tentpole FPS title in Indonesia and needed a performance partner willing to work on self-defined rates with a volume commitment."
WHAT THEY SAID
"Airfluence back-engineered the rate card to protect their margin, mixed Meta UA, Google App Campaigns and selective publisher-direct for whitelisted inventory, and delivered the volume we needed without touching their operating floor."
IMPACT
Cost per install reduced ~$0.42 vs market benchmark, operating margin preserved.
VP Growth · US-Based D2C E-commerce Brand
THE CHALLENGE
"We had scaled profitably in the US and now needed to extend into the UK and Australia without each new market cannibalising the P&L."
WHAT THEY SAID
"They tore down the unit economics market by market before buying a single click. The second and third markets launched with their own economics clear, not with a US template that was going to leak money."
IMPACT
Blended CAC reduced ~$9.80 across markets, three geographies live in parallel.
Head of Media · Private Sector Indian Bank · Credit Cards
THE CHALLENGE
"Our agency partner needed a performance arm who could extend their reach into issued-card acquisition on our managed accounts, without eating into their margin."
WHAT THEY SAID
"Airfluence operated as the extended performance arm — campaigns inside our partner's managed accounts, Airfluence taking a defined per-card spread. Everyone's economics stayed clean. We ended up extending the model across adjacent BFSI lines."
IMPACT
Cost per approved card reduced; model replicated across five+ parallel BFSI programs.
CEO · Indian Automotive Lead Generation Property
THE CHALLENGE
"The Indian auto lead market is crowded with aggregators selling the same lead to multiple buyers. We needed something exclusive, from a partner who understood the OEM side."
WHAT THEY SAID
"Airfluence operate a dedicated content and traffic engine with real OEM tie-ups — not an aggregator. Lead quality holds at scale, delivery is exclusive to each OEM, and our dealers trust the pipeline."
IMPACT
Cost per qualified lead materially below market aggregators, exclusive OEM delivery.
CMO · UK-Based Fintech · Expanding to US
THE CHALLENGE
"US fintech acquisition is compliance-heavy and expensive — $150-$600 per funded account depending on vertical. We needed someone with real BFSI depth, not a generic performance agency."
WHAT THEY SAID
"Airfluence brought 15 years of Indian BFSI operating depth into our US launch. Compliance-aware creative, full-funnel measurement from install to first transaction, CAC payback modelled from day one. We launched clean."
IMPACT
Cost per funded account reduced ~$67 through operating depth translation.
Head of Partnerships · Global SaaS Subscription Platform
THE CHALLENGE
"A flat per-subscription payout, non-brand bidding restricted, 50% margin floor — most affiliate partners couldn't make the economics work."
WHAT THEY SAID
"They built the unit economics model explicitly for the payout reversals, cash float and operations overhead that most partners ignore. Compliant funnel architecture, five markets live in parallel, margin floor held."
IMPACT
CAC reduced ~$18, five geographies running against the margin target.
VP Growth · US Insurance Comparison Marketplace
THE CHALLENGE
"Our quote economics were slipping and our previous partner's playbook was feeling tired. We needed fresh operating depth, not another agency pitch."
WHAT THEY SAID
"Airfluence took their Indian motor and health insurance playbook — honed over 15 years — and ported it directly into our US corridors. Partner-feed to Google Ads architecture, lead-quality loop instrumented at launch. The quote economics started moving within weeks."
IMPACT
Cost per quote reduced ~$12.40 through operating playbook transfer.
Head of Marketing · Heritage Indian Menswear Brand
THE CHALLENGE
"Our Autumn/Winter Made-to-Measure season needed a performance arm who could translate seasonal brand creative into measurable store walk-ins — fast."
WHAT THEY SAID
"The brief came through our channel partner on a Friday. By the following week Airfluence had the full-season media plan live across Meta and Google, tuned for both the brand lift the creative needed and the store conversions the business needed."
IMPACT
Cost per store inquiry reduced; season launched inside the partner's window.
Growth Marketing Lead · Indian Crypto Platform
THE CHALLENGE
"We needed transaction events validated, not install vanity. Most UA partners talked a good game and delivered noise."
WHAT THEY SAID
"Airfluence set up the measurement stack to our exact event specification — crypto transaction as the conversion event, not just eKYC. The quality of acquisition we got from them was the first time our retention curves actually held post-install."
IMPACT
Transaction event cost structured in-house, 100% event validation integrity.
Head of Digital · UK-Based Insurance Comparison Platform
THE CHALLENGE
"We'd tried three UK agencies, all generalist. The lead quality kept falling off at scale and the economics never defended."
WHAT THEY SAID
"Finally working with a team who understood that insurance acquisition is its own discipline, not a sub-category of lead gen. The quality loop was instrumented from day one — not after we'd burned budget."
IMPACT
Cost per quote reduced materially; lead-quality instrumentation live from launch.
VP Partnerships · Indian Travel Insurance Line
THE CHALLENGE
"We were launching a brand-new travel insurance line and needed acquisition at scale, with a per-policy payout structure that was tight on margin."
WHAT THEY SAID
"Airfluence modelled the economics upfront, launched with Google Ads brand plus generic bidding (both permitted on this line), and hit profitable scale faster than our main health line did at launch."
IMPACT
Hit target profit margin from first operating window; scale matched main line in half the time.
Co-Founder · Early-Stage Indian D2C Baby Products Brand
THE CHALLENGE
"We were pre-Series A, every rupee counted, and we needed a performance partner who'd treat our unit economics like their own."
WHAT THEY SAID
"Gaurav and team priced us like a startup and ran campaigns like we were their biggest account. They told us honestly which channels wouldn't pay back for us yet — the kind of advice that pays for itself five times over."
IMPACT
Avoided ~₹8 L in misallocated spend through upfront channel strategy; profitable from month two.
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