Growth Channels
Pipeline engines for software companies.
Demand programs tuned to SaaS reality — long cycles, committee buying, CAC payback math — driving trials, demos and expansion revenue you can forecast.
What's included
Everything this engagement covers
Demand capture & creation
Search for the buyers already looking; LinkedIn and content ads for the ones you'll convince.
Free trial & PLG funnels
Activation-aware campaigns optimized to activated accounts, not signup counts.
Demo & sales-led motions
ABM, retargeting and offer tests that fill AE calendars with real ICPs.
Attribution for long cycles
Multi-touch and CRM-based measurement that survives 90-day+ deal cycles.
CAC payback modeling
Budgets planned against payback windows and NRR — with your finance team in the loop.
Competitor & category plays
Comparison pages and conquest campaigns run with wit, not legal risk.
How we run it
A process built for compounding results
Model
ICP, funnel math and payback targets agreed with founders/finance.
Launch
Capture + creation programs live with full-funnel tracking.
Optimize
Weekly iteration on pipeline metrics, monthly on cohort quality.
Scale
Spend expands with payback intact; new segments open deliberately.
Benchmarks
What good looks like
Figures reflect typical ranges across active client engagements; your baseline audit sets the targets we commit to.
Common questions
Before you ask
Seed to enterprise?
Sweet spot is post-seed through growth stage — enough data and budget to run a real program, enough agility to act on it.
Do you get SaaS metrics?
CAC payback, magic number, NRR, activation — yes. Reporting is built in your language, not adapted from ecommerce.
Can you work with our RevOps?
Prefer it. Clean CRM stages and routing make everything we do measurably better.
Ready to make growth measurable?
Book a 30-minute strategy call. We'll audit your current setup and show you exactly where the revenue is hiding.