Paid Media
Meta ads where the creative does the targeting.
Facebook and Instagram acquisition built on rapid creative testing, clean signal and structured scaling — so winning ads are found by process, not luck.
What's included
Everything this engagement covers
Creative testing engine
A weekly cadence of new hooks, formats and angles — UGC, static, motion — with clear kill/scale rules.
Signal & CAPI setup
Conversions API, event match quality and clean pixel data so the algorithm optimizes on truth.
Full-funnel structure
Prospecting, retargeting and retention audiences with budgets set by incrementality, not habit.
Advantage+ done right
AI-driven campaigns with the exclusions, caps and creative depth they need to perform.
Landing page alignment
Message match between ad and page — because the click is only half the conversion.
ROAS & MER reporting
Blended and platform views side by side, so scaling decisions survive attribution noise.
How we run it
A process built for compounding results
Audit
Account, pixel and creative teardown. We find the signal problems first — they cap everything else.
Creative sprint
10–20 net-new ads in the first month, organized around testable hypotheses.
Optimize
Weekly budget and creative decisions with documented reasoning.
Scale
Winners duplicated into scaling structures; spend grows only as CAC holds.
Benchmarks
What good looks like
Figures reflect typical ranges across active client engagements; your baseline audit sets the targets we commit to.
Common questions
Before you ask
Do you produce the ad creative?
Yes. Scripts, static design, editing and UGC briefs are handled in-house or with our vetted creator network — you approve, we ship.
What about iOS and attribution loss?
We run CAPI, first-party data enrichment and blended MER reporting, so decisions don't depend on the platform's own scorecard.
Ecommerce or lead gen?
Both — the testing system is the same; the events, offers and pages differ. See our dedicated ecommerce and lead gen programs.
Ready to make growth measurable?
Book a 30-minute strategy call. We'll audit your current setup and show you exactly where the revenue is hiding.