Paid Media
Google Ads that pay for themselves — then some.
Search, Shopping, Performance Max and YouTube managed as one profit system. We restructure accounts around search intent and margin, so budget flows to the queries that actually make you money.
What's included
Everything this engagement covers
Account architecture
Campaign structures rebuilt around intent tiers and margins — not whatever the last agency left behind.
Search & Shopping
Query sculpting, negative discipline and feed optimization that keeps spend on buyers, not browsers.
Performance Max, tamed
PMax with guardrails: asset group strategy, brand exclusions and channel-level visibility.
YouTube for performance
Video campaigns built for direct response — hooks tested, audiences sequenced, CPA tracked.
Conversion tracking
Server-side tagging, enhanced conversions and offline import so Google optimizes toward real revenue.
Weekly profit reporting
One dashboard: spend, revenue, ROAS and the decisions we made — in plain language.
How we run it
A process built for compounding results
Audit
Full teardown of structure, tracking, queries and wasted spend. You get the findings even if we never work together.
Rebuild
New architecture, clean tracking, fresh ads. Live within 14 days.
Optimize
Weekly query, bid and creative decisions tracked against your target CPA/ROAS.
Scale
Winning campaigns get budget; proven angles expand to new markets and match types.
Benchmarks
What good looks like
Figures reflect typical ranges across active client engagements; your baseline audit sets the targets we commit to.
Common questions
Before you ask
What ad spend levels do you work with?
Most clients invest between $10k and $500k per month in media. Below that, we'll usually recommend a consulting engagement so you keep more budget in the auction.
Do you handle the creative too?
Yes — RSA copy, Shopping feeds, display assets and YouTube scripts are produced in-house so testing never waits on a third party.
Who owns the account?
You do. Always. We work inside your Google Ads account with our manager access — if we part ways, everything stays with you.
Ready to make growth measurable?
Book a 30-minute strategy call. We'll audit your current setup and show you exactly where the revenue is hiding.