Growth Channels
Ecommerce growth measured in contribution margin.
Full-funnel paid programs for online stores — feed excellence, creative velocity and ROAS scaling across Google, Meta and beyond, tuned to your margins, not platform averages.
What's included
Everything this engagement covers
Feed optimization
Titles, attributes and supplemental feeds engineered so Shopping and PMax sell your best SKUs.
Catalog & DPA strategy
Dynamic ads that retarget by intent depth — browsers, carters and lapsed buyers each get their own math.
Creative for commerce
UGC, product demos and offer angles produced weekly to feed the testing engine.
Promo & seasonal planning
BFCM, launches and seasonal peaks planned quarters ahead with inventory in the loop.
Marketplace extension
Amazon Ads programs coordinated with DTC so channels compound instead of cannibalize.
MER & LTV reporting
Blended efficiency plus cohort LTV, so scaling decisions respect payback, not just first-order ROAS.
How we run it
A process built for compounding results
Audit
Unit economics, feed health, account structure and creative review.
Foundation
Feeds fixed, tracking cleaned, funnels rebuilt.
Accelerate
Weekly creative and offer testing across channels.
Scale
Budget scales as MER holds; new markets and channels added deliberately.
Benchmarks
What good looks like
Figures reflect typical ranges across active client engagements; your baseline audit sets the targets we commit to.
Common questions
Before you ask
Shopify, WooCommerce, custom?
All of the above — our tracking and feed stack is platform-agnostic, and our web team can fix store-side issues directly.
Do you work on margin or revenue?
Margin. We set targets on contribution after ad spend wherever data allows — revenue targets alone reward bad growth.
What about email and retention?
We coordinate paid with your retention stack and can bring partners for lifecycle if you need them; paid works better when LTV works.
Ready to make growth measurable?
Book a 30-minute strategy call. We'll audit your current setup and show you exactly where the revenue is hiding.