Paid Media
Programmatic reach with performance discipline.
Display, online video and CTV across premium global inventory — planned, bought and measured like a performance channel, not a branding line item.
What's included
Everything this engagement covers
DSP strategy & buying
Campaigns across leading DSPs with transparent fees and inventory you can actually see.
Audience & data strategy
First-party, contextual and intent data layered for precision without privacy debt.
CTV & online video
Streaming TV campaigns measured on reach, frequency and downstream response.
Brand safety & fraud protection
Pre-bid verification, allow-lists and ads.txt hygiene as standard, not add-ons.
Creative versioning
Dynamic creative that adapts message by audience, geo and stage.
Incrementality measurement
Geo holdouts and lift studies that prove the channel earns its budget.
How we run it
A process built for compounding results
Plan
Audience, inventory and measurement design against your growth targets.
Launch
Campaigns live with verification and clean tracking from day one.
Optimize
Weekly inventory, bid and creative curation.
Prove
Lift studies and holdouts decide the budget — not impressions.
Benchmarks
What good looks like
Figures reflect typical ranges across active client engagements; your baseline audit sets the targets we commit to.
Common questions
Before you ask
How is this 'performance'?
Every campaign carries a response or lift KPI and a holdout design. If reach doesn't move revenue, we say so and reallocate.
Minimum spend?
Programmatic economics start making sense around $10k/month; CTV usually $15k+ per market.
Which platforms?
We're independent — DV360, The Trade Desk, Amazon DSP and StackAdapt depending on inventory needs and your existing stack.
Ready to make growth measurable?
Book a 30-minute strategy call. We'll audit your current setup and show you exactly where the revenue is hiding.