Stockbroking User Acquisition — Transparent Economics

Comprehensive economic model that let a leading Indian discount broker price acquisition programs transparently.

CLIENT: Indian Discount Broker · INDUSTRY: Stockbroking

The challenge

What we were asked to solve

Indian discount brokers operate on tight per-account unit economics. The market needed a performance partner who could present every input, project profitability transparently, and justify the markup to the brand-side without creative accounting.

Our approach

How we ran the engagement

01Built a comprehensive economic model covering funded-account conversion, lifetime value, trade-event unit economics and campaign-level breakeven.
02Delivered pricing with transparent markup — every input visible, defensible to a CFO.
03Tiered pricing structure adjusted by funded-account quality band so the brand paid for the right outcome at the right rate.

Results

Numbers from the engagement

Figures from the actual program, with brand name withheld under client confidentiality.

-₹168 per funded accountThrough tiered quality pricing structure

~46% markupTransparently embedded, retained client confidence

Reusable templateExtended across adjacent broker programs

OPERATING STACK: Economic modelling · Google App Campaigns · AppsFlyer · Tiered quality-based pricing

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