MODELLING / UNIT ECONOMICS · India
Stockbroker CPA Model — Tiered Commission Engineering
A 9-tab CPA model that let a leading Indian discount broker price campaigns at ~46% markup with clean economics.
CLIENT: Indian Discount Broker · INDUSTRY: Stockbroking / Trading Apps
The challenge
What we were asked to solve
Discount brokers in India run on paper-thin per-account unit economics. The media buyer needed a transparent CPA model that showed every input, projected profitability, and justified the markup to the brand side.
Our approach
How we ran the engagement
- 01Built an agency-quality 9-tab Excel workbook with tiered pricing structure.
- 02Modelled funded-account conversion, LTV, trade-event unit economics and campaign-level breakeven.
- 03Delivered pricing with ~46% markup embedded transparently.
Results
Numbers on record
Figures from the actual engagement, with client name withheld under confidentiality.
9-tab CPA modelbuilt as a reusable template for broker-side pricing
~46% markupbuilt in while retaining client confidence
Tiered pricingadjusted by funded-account quality band
STACK: Excel/Google Sheets · CPA/LTV modelling · Google App Campaigns · AppsFlyer
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