PAID / LEAD GEN · India
HNI Residential Real Estate — ₹3,500 per Qualified Lead
Compliance-tight Google Ads program for a ₹1.4 Cr-ticket Mumbai property.
CLIENT: Marquee Mumbai HNI Residential Developer · INDUSTRY: Real Estate
The challenge
What we were asked to solve
A premium Panvel township project where the network IO restricted traffic sources (no incentive, PPC-based display only on the paper) but a volume commitment of 5–10 Qualified Leads per day had to be hit at 50% margin.
Our approach
How we ran the engagement
- 01Google Ads Search + Display + Demand Gen across Mumbai City + Mumbai Suburban geos, 28–55 HNI targeting.
- 02Multiple sub-IDs threaded through the utm_campaign slot (one per ad group) for granular ROI readout.
- 03Soft KPI tracked at every stage: Lead → QL ≥30%, site visits 5–7% of leads.
Results
Numbers on record
Figures from the actual engagement, with client name withheld under confidentiality.
₹3,500 per QLcommission on qualified lead
5–10 QL/daydaily run rate target
50% marginfloor built into the plan
STACK: Google Ads (Search · Display · Demand Gen) · Affle Ultra · Sub-ID attribution
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