PAID MEDIA · INDIA
HNI Residential Real Estate — Qualified Lead Program
Compliance-tight multi-channel paid program for a ₹1.4 Cr+ ticket Mumbai township.
CLIENT: Marquee Mumbai HNI Residential Developer · INDUSTRY: Real Estate
The challenge
What we were asked to solve
A premium Panvel township project with a strict insertion-order on allowed traffic sources, an HNI buyer profile (28–55, Mumbai City + Mumbai Suburban), and a commitment of 5–10 qualified leads per day — all at a 50% margin floor.
Our approach
How we ran the engagement
- 01Multi-channel paid programme spanning Google Search, Display and Demand Gen across the approved Mumbai geographies.
- 02Lead-quality scoring threaded through every stage of the funnel — lead → qualified lead → site visit — reported against the brief's soft KPIs daily.
- 03Granular campaign-level attribution so every ad group's ROI was independently measurable.
Results
Numbers from the engagement
Figures from the actual program, with brand name withheld under client confidentiality.
-₹410 per QLCost-per-qualified-lead reduction vs legacy agency
5–10 QL/dayDelivery band held across the campaign window
50% marginFloor maintained throughout the program
OPERATING STACK: Google Ads (Search · Display · Demand Gen) · Multi-channel attribution · Lead-quality scoring
Looking to run a similar program?
Tell us the target. We'll walk you through the exact economics — and whether we're the right partner for it.