PAID / AFFILIATE / MIS · India
Personal Loan Affiliate — Building Toward ₹2 Cr Monthly Disbursal
Brand-search architecture + lead-level MIS to make a tiered-commission model work.
CLIENT: Fast-Growing Indian Personal Loan NBFC · INDUSTRY: Personal Loans
The challenge
What we were asked to solve
A tiered-commission structure (4% below ₹1 Cr volume, 5% above) with no publisher conversion tracking configured. Low average ticket size made unit economics tight at scale.
Our approach
How we ran the engagement
- 01Built a 3-ad-group brand-search architecture (Brand Core / Brand Loan App / Brand Loan Intent) with sub-ID attribution per campaign.
- 02Operationalised partner lead-level MIS (userCreationDate, LastStage, loanStatus, disbursedAt) as the single source of truth.
- 03Modelled the tiered-payout crossover and campaign-level ROI to prioritise volume toward the 5% band.
Results
Numbers on record
Figures from the actual engagement, with client name withheld under confidentiality.
608 cumulative leads/ 54 disbursals in opening cohort
₹10 L+ disbursedthrough the first eight weeks of the pilot
₹2 Cr/mo targetat 40–50% profit margin
STACK: Google Ads Search · Sub-ID attribution · Partner MIS · Python-based cohort analytics
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