MOBILE UA / OTT · India
OTT User Acquisition — Validated Events at ₹4–8 CPR
Running OTT and video-platform campaigns at per-event rates with strict server-side validation.
CLIENT: Indian OTT & Entertainment Apps · INDUSTRY: OTT / Entertainment
The challenge
What we were asked to solve
Indian OTT apps have moved to strict per-event payouts (CPR, unique-engaged-user) with S2S callback validation — meaning only validated events get paid. Pre-validation installs don't count.
Our approach
How we ran the engagement
- 01Running Waves OTT (₹8 CPR with S2S + prodid + JSON format validation) and MX Player (₹4/unique engaged user, CRM-tracked via deep link).
- 02Campaign architecture built around validated-event ratio — not install volume.
- 03MMP + deep-link stack set up per publisher spec; no revenue leakage from mis-tagged events.
Results
Numbers on record
Figures from the actual engagement, with client name withheld under confidentiality.
₹8 CPR validatedon OTT subscription registration
₹4 / unique engaged useron video platform via CRM deep link
S2S strict validationwith zero rejected events
STACK: AppsFlyer · S2S postback · Deep-link routing · Google / Meta UA
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