PAID MEDIA · INDIA
Health Insurance — From Launch to Profitable Scale
A new acquisition program taken from pilot to scaled run with issued-policy conversions as the only KPI that mattered.
CLIENT: Series-C Indian Health Insurance Brand · INDUSTRY: Health Insurance
The challenge
What we were asked to solve
A fast-growing Indian health insurance brand needed an acquisition partner who could deliver issued-policy conversions — not just leads — across both regular health and travel insurance lines, under strict compliance.
Our approach
How we ran the engagement
- 01Drawing on deep Google Ads expertise, we experimented with multiple bidding strategies, audience constructs and creative formats, tested each against live outcomes, then scaled only what cleared the bar.
- 02We extended reach across Google's open web and in-app inventory — not just search — to acquire more qualified users at a lower cost per issued policy.
- 03A dedicated landing experience captured clean conversion signal from the first click, so optimisation decisions compounded instead of resetting.
Results
Numbers from the engagement
Figures from the actual program, with brand name withheld under client confidentiality.
OPERATING STACK: Google Ads · Open-web + in-app inventory · Dedicated landing experience · Server-side tracking
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