PAID / AFFILIATE / CRO · India
Health Insurance Affiliate — From Launch to Profitable Scale
A new affiliate relationship built around a dedicated pre-lander and clean conversion signal.
CLIENT: Series-C Indian Health Insurance Brand · INDUSTRY: Health Insurance
The challenge
What we were asked to solve
A top-5 Indian health insurance brand needed an affiliate partner that could deliver issued-policy conversions (not just leads) across both regular health and travel insurance lines, within strict compliance.
Our approach
How we ran the engagement
- 01Dedicated Airfluence pre-lander for the health campaign — captures clean tag/conversion signal independent of partner domain.
- 02Separate travel-insurance campaign running direct-to-partner LP with brand + generic bidding allowed.
- 03Launched Manual CPC in Tier-1 metros at ₹2,000–5,000/day pilot, migrating to Maximize Conversions as data matured.
Results
Numbers on record
Figures from the actual engagement, with client name withheld under confidentiality.
40%+ commissionon issued new business, 30% on port business
70% rev shareon travel insurance line
40–50% marginfloor targeted on both lines
STACK: Google Ads · Dedicated pre-lander · Server-side tracking · Dual-line campaign structure
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