MOBILE APP UA · INDIA
Fintech App User Acquisition — Full Funnel to Funded Account
Running stock, crypto and lending app acquisition in-house to compress rate chains and expand gross margin.
CLIENT: Top-tier Indian Stock & Crypto Brokerage Apps · INDUSTRY: Fintech App User Acquisition
The challenge
What we were asked to solve
Standard Indian fintech UA runs through a stack of middlemen — brand, agency, publisher, traffic source — leaving ~30% at each layer. The brief: compress the chain and operate at platform rates in-house.
Our approach
How we ran the engagement
- 01Running eKYC, funded-account and transaction-event campaigns for leading Indian fintech, crypto and lending apps directly, with no publisher layer.
- 02Mobile measurement partner integration with server-to-server callback validation per client specification.
- 03Full-funnel measurement from install to the client-defined conversion event — not install-count vanity.
Results
Numbers from the engagement
Figures from the actual program, with brand name withheld under client confidentiality.
-₹96 per eKYCRate improvement operating in-house vs through publishers
60% gross marginVs ~30% through the standard publisher chain
100% S2S validatedEvent-level signal integrity preserved
OPERATING STACK: AppsFlyer / Adjust · Google App Campaigns · Meta UA · S2S postback validation
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