MOBILE UA / FINTECH · India
Mobile App eKYC at ₹320 — Disintermediating the Publisher Layer
Running fintech app install campaigns in-house to expand gross margin from 30% to 60%.
CLIENT: Top-3 Indian Stock & Crypto Brokerage Apps · INDUSTRY: Mobile App Install — Fintech
The challenge
What we were asked to solve
The standard rate chain on Indian fintech eKYC campaigns (platform → agency → publisher → traffic source) leaves ~30% at each layer. Airfluence saw the opportunity to compress that chain and double gross margin on volume.
Our approach
How we ran the engagement
- 01Running Groww eKYC, CoinDCX crypto-transaction and Dhan (eKYC+account+trade) campaigns at scale.
- 02MMP integration (AppsFlyer / Adjust) with S2S callback validation per client requirement.
- 03Target: deliver 50,000 eKYC accounts in-house per campaign at the platform rate without passing through publisher margin stack.
Results
Numbers on record
Figures from the actual engagement, with client name withheld under confidentiality.
₹320 / eKYCrate maintained across stock + crypto brokerages
60% gross margintargeted in-house vs ~30% via publishers
S2S validatedevent-level signal integrity
STACK: AppsFlyer / Adjust · Google App Campaigns · Meta UA · S2S postback · First-party creative
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