PAID / PARTNERSHIP · India
Credit Card Acquisition at Partnership Scale
Agency-partner performance play where Airfluence runs the media and the agency owns the client.
CLIENT: Private Sector Indian Bank · Credit Card Division · INDUSTRY: Credit Cards
The challenge
What we were asked to solve
A video-ad partner needed a performance arm that could extend their reach from awareness to issued-card acquisition on bank-owned MCCs — without diluting their own margin.
Our approach
How we ran the engagement
- 01Structured as the extended performance arm: campaigns live inside the partner's MCC, Airfluence keeps the spread on a per-card margin.
- 02Built the architecture, creative tests and ongoing optimisation for the issued-card flow.
- 03Delivered a reusable plan across adjacent BFSI lines (credit card, personal loan, gold investment).
Results
Numbers on record
Figures from the actual engagement, with client name withheld under confidentiality.
Per-card margincleanly defined and reported monthly
5+ parallel plansextended into partner pipeline on this model
Zero media floatrisk — media sits on the partner's MCC
STACK: Partner MCC · Google Ads · Meta Ads · Shared performance reporting
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