OWNED / INTENT · India
Owning the Auto-Intent Audience
An in-house lead-gen property that supplies OEM leads and powers downstream insurance acquisition.
CLIENT: Multi-OEM Indian Auto Property · INDUSTRY: Automotive Lead Generation
The challenge
What we were asked to solve
Dealers and OEMs needed a steady supply of auto-purchase-intent leads at a predictable cost. Independent lead vendors in India often sell the same lead to multiple buyers.
Our approach
How we ran the engagement
- 01Built and own Cargyaan — a dedicated Indian automotive content property with multiple OEM tie-ups.
- 02Audience doubles as a first-party cohort for downstream BFSI pitches (motor insurance renewal intent, auto-loan intent).
- 03Traffic volume at scale, lead quality maintained through content-depth and intent filters.
Results
Numbers on record
Figures from the actual engagement, with client name withheld under confidentiality.
Owned traffic— no middlemen, exclusive lead delivery
OEM tie-upslive across multiple makes
Downstream value— same cohort fuels insurance campaigns
STACK: Owned content property · Google Search · OEM MIS integration · Audience activation layer
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