MOBILE APP UA · APAC
CrossFire Mobile Indonesia Relaunch
Running paid user acquisition for a major APAC gaming publisher's tentpole FPS relaunch in Indonesia.
CLIENT: APAC Mobile Gaming Publisher · Indonesia Market · INDUSTRY: Mobile Gaming — APAC
The challenge
What we were asked to solve
A major APAC gaming publisher relaunching a tentpole first-person shooter title in Indonesia needed a performance partner willing to work on self-defined rates — delivering volume at a margin, not billing by the hour.
Our approach
How we ran the engagement
- 01Scoped the launch brief, back-engineered the rate card to maintain a healthy operating margin.
- 02Media mix tuned to Indonesia market realities — Meta UA and Google App Campaigns for scale, selective publisher-direct deals for whitelisted inventory.
- 03Reporting cadence agreed up front — volume delivered, margin preserved.
Results
Numbers from the engagement
Figures from the actual program, with brand name withheld under client confidentiality.
-$0.42 per installReduction in cost-per-install vs market benchmark
~50% marginPreserved as the operating floor
APAC-readyIndonesia-first with regional expansion capability
OPERATING STACK: Google App Campaigns · Meta UA · AppsFlyer · APAC media planning expertise
Looking to run a similar program?
Tell us the target. We'll walk you through the exact economics — and whether we're the right partner for it.