PAID / GAMING / APAC · Global
CrossFire Mobile Indonesia Relaunch
Running paid campaigns on self-defined rates for an APAC mobile gaming publisher — Airfluence sets price, delivers volume.
CLIENT: APAC Mobile Gaming Publisher · Indonesia Relaunch · INDUSTRY: Mobile Gaming — APAC
The challenge
What we were asked to solve
A major gaming publisher relaunching a tentpole FPS title in Indonesia. Needed a performance partner willing to work on self-defined rates with margin — not a standard media-agency fee structure.
Our approach
How we ran the engagement
- 01Scoped the launch brief, back-engineered the rate card to maintain ~50% Airfluence margin.
- 02Media mix built around Indonesia market realities (Meta UA + Google App Campaigns for scale, select publisher-direct for whitelisted inventory).
- 03Reporting cadence agreed upfront — delivered volume, margin preserved.
Results
Numbers on record
Figures from the actual engagement, with client name withheld under confidentiality.
~50% marginpreserved as the rate-floor rule
Self-defined rate cardinstead of standard agency fee
APAC market executionIndonesia-first with regional expandability
STACK: Google App Campaigns · Meta UA · AppsFlyer · APAC market expertise
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