PAID / INSURANCE / INTERNATIONAL · Global
Insurance Comparison Marketplaces — Lead Economics at Scale
Running Google Ads programs for US/UK insurance comparison marketplaces on the Indian BFSI playbook.
CLIENT: US / UK Insurance Comparison Marketplaces · INDUSTRY: Insurance Comparison — US / UK
The challenge
What we were asked to solve
US/UK insurance lead marketplaces live and die by cost-per-quote and quote-to-bind conversion. The Indian motor and health insurance playbook ports beautifully — if you have 15 years of running it.
Our approach
How we ran the engagement
- 01Direct transfer of Indian motor and health insurance ad-structure playbook into US/UK insurance corridors.
- 02Partner-feed → Google Ads structure that mirrors the top-performing Indian setups.
- 03Lead-quality feedback loop built in from day one — not retrofitted after scale.
Results
Numbers on record
Figures from the actual engagement, with client name withheld under confidentiality.
BFSI depthapplied to US/UK marketplaces
Lead-quality loopinstrumented at launch, not after
Playbook portabilityfrom Indian BFSI to Western insurance
STACK: Google Ads · Partner feeds · Lead-quality routing · Server-side tracking
Looking to run a similar program?
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