PAID / FINTECH / INTERNATIONAL · Global
Fintech User Acquisition — US & UK Corridors
Mobile app install and funded-account campaigns for US/UK fintech brands with compliance in the DNA.
CLIENT: US / UK Fintech & Lending Apps · INDUSTRY: Fintech Acquisition — US / UK
The challenge
What we were asked to solve
US and UK fintech acquisition is compliance-heavy (CFPB, FCA, state-level) and competitive — CACs run $150–$600 depending on vertical. Only operators with real BFSI depth survive the auction.
Our approach
How we ran the engagement
- 01Transferring 15 years of Indian BFSI acquisition playbook (compliance-first, LTV-modelled, event-validated) into US/UK markets.
- 02Mobile app install → funded account → first transaction funnel measurement.
- 03Compliance-aware creative + landing-page templates built from BFSI operating depth, not generic fintech playbook.
Results
Numbers on record
Figures from the actual engagement, with client name withheld under confidentiality.
BFSI operator depthtranslated into US/UK compliance context
Full-funnel instrumentationfrom install to funded account
CAC payback modellingbuilt into every program
STACK: Google Ads · Meta Ads · LinkedIn (B2B) · AppsFlyer · Compliant creative framework
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