PAID / ECOMMERCE / GLOBAL · Global
E-commerce Scaling — Multi-Geo Google Ads Programs
Full-funnel paid programs for e-commerce brands scaling into US / UK / AU markets.
CLIENT: Global E-commerce & D2C Brands · INDUSTRY: E-commerce / Shopify Scaling
The challenge
What we were asked to solve
E-commerce brands expanding beyond their home market need geo-specific media stacks — US CPCs, UK LTVs, AU payment behaviours all differ. One-size-fits-all programs leak margin fast.
Our approach
How we ran the engagement
- 01Market-by-market unit economics tear-down (CPM × CTR × CVR × AOV × retention) before any media is bought.
- 02Separate campaign structures per geo, consolidated reporting layer, shared creative asset library.
- 03Ongoing MER (Marketing Efficiency Ratio) reporting, not channel-level ROAS vanity.
Results
Numbers on record
Figures from the actual engagement, with client name withheld under confidentiality.
Multi-geo programslaunched across US · UK · AU corridors
MER-first reporting— real contribution margin, not channel ROAS
Creative librarythat compounds across markets
STACK: Google Ads · Meta Ads · Shopify · Creative-asset pipeline · MER reporting
Looking to run a similar program?
Tell us the target. We'll walk you through the exact economics — and whether we're the right partner for it.